Are you an entrepreneur who wants to upscale his/her business quickly? If yes, you need an e-commerce store. It will help you drive traffic and increase your sales. You can decide to create your site from scratch or use e-commerce website templates which will enable you to save money and time. With the website templates, you will get an opportunity to build a unique site which will attract a massive number of customers. When choosing a website template, there are some features you need to consider making sure you deliver the best customers’ experience. Here are the 5 major features:
Responsive and mobile friendly design
In this era, customers are no longer spending hours on their computers trying to search for the best deals online. Most of them are using a mobile device which is more flexible than the desktops. They can easily browse using the phone while on the go or from the comfort of their bed. When choosing an e-commerce website template, ensure that this feature is present to enable customers to use the device of their preference.
Your site may look beautiful and stunning, but if it loads slowly, your conversion rate might drop. Most customers have no time to wait for your site to load. Hence, this feature is essential to enhance customers’ experience. You need to make sure that the template has HTTP to ensure secure communication between the user’s browser and a server.
Higher ranking can drive traffic to your site and increase sales. This feature should be your first consideration as it will enable a massive number of customers to reach your site.
Customizable design option
Customizing your template is crucial as you will give it a design of your choice. Some templates are complicated to configure which can lead to similar sites in the same niche. Every entrepreneur’s goal is to have a unique design. Hence, you need to consider the customizable design option to enable you to add colors as well as fonts for your site to be unique.
Featured product images
Most entrepreneurs ignore this feature. They forget that images play a crucial part in conveying a message than a text. Some templates emphasis on photos and show them as large and beautiful while others show your images as not professional. Hence, you need to look for a template that can display your photos as professional and of high quality.
An e-commerce website is the mirror of your business. Hence, you need to look for a template with these advanced features to offer the best customers’ experience.
— skrzyp (@skr_yp) 27 de agosto de 2018